flashback: a classic film camera with digital technology designed to reduce plastic waste

a film camera reborn in a digital era

Kelric Mullen and Mackenzie Salisbury, a creative duo and best friends, embarked on a journey to recreate a modern film camera with reduced plastic waste. The idea emerged when the pair observed a growing trend of people using disposable cameras to capture spontaneous and organic photos. However, their concern about the irresponsible plastic waste connected to such cameras led them to this clever solution named Flashback.

At first glance, Flashback appears to be a conventional film camera, complete with traditional features such as a viewfinder, winder, and a vibrant Xenon flash. However, beneath its classic facade lies a digital format. Although it lacks a physical film roll, which actually makes it more sustainable, the camera utilizes digital film technology, enabling users to capture up to 27 photos. After capturing the permitted number of photos, the images are wirelessly transferred to the Flashback mobile app, where they undergo a 24-hour development process, preserving the nostalgic charm of waiting for photographs to develop.

all images by @joinflashback

when analog meets digital

Flashback camera is entirely reusable and rechargeable, eliminating any additional expenses. Moreover, it is constructed using recycled plastic, while, as the creators mentioned, they seek to capture the romance of analog photography without the environmental waste or the rising cost of film.

Flashback brings back the authentic experience of old-school cameras. The camera features no screen to review the photos until later, creating a pleasant surprise when the results are revealed. ‘With these features, we hope to reignite the romantic connection between capturing a candid moment and the simple act of taking photos,’ shared the team.

Through this project, the duo seeks to encourage users to create more purposeful images, enabling them to concentrate on the genuine essence of life’s little moments. ‘If you have ever utilized a film or disposable camera, you understand exactly what we mean: Each photograph holds greater value and captures the emotions of a moment, not just its visual appearance.’ a unique balance of film and digital Flashback is entirely reusable and rechargeable the camera borrows some features from a classic disposable cam