gucci and oura have made a $950 smart ring

GUCCI X OURA, BRINGING FASHION AND FUNCTION EVEN CLOSER TOGETHER

Oura and Gucci have collaborated in the Gucci x Oura special edition of the intelligent ring, celebrating individuality and self-discovery. Working together with an app, the ring delivers Oura’s research-grade technology, personalized guidance and insights divided into three categories: Sleep, Readiness and Activity.

‘Oura has always held a firm belief that wearables can be both innovative and stylish,’ said Michael Chapp, Oura’s Chief Operations Officer. ‘As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel. Oura’s ring form factor has consistently set us apart in biometric accuracy, comfort, and style, and with the Gucci x Oura Ring, we’ve brought fashion and function even closer together.’

images by GUCCI

LUXURY HEART RATE MONITORING, TEMPERATURE SENSORS AND SLEEP ANALYSIS

Already sleek and versatile, Gucci has elevated the Oura ring, adding it to an even more luxurious category. A subtle impression of the Italian fashion house’s instantly-recognizable interlocking G monogram and a delicate, braided trim in 18-karat gold characterize the design.

Through 24/7 heart rate monitoring, temperature sensors and sleep analysis, the piece of smart jewelry is able to provide health insights throughout the day. The biometric data and personalized guidance evolve daily based on personal patterns and metrics. The accompanying Gucci x Oura App also includes access to a curated library of guided audio sessions with meditations, sleep sounds, breath work and other programming to support the wearer on their wellness journey.

The collaboration was launched with an accompanying campaign highlighting the idea of health as a journey rather than a destination. In the video, the protagonist is followed around through her fast-paced daily routine in a looped day, going from morning to night.

The ring is already available for a considerable $950.

‘This collaboration pays subtle tribute to Gucci’s origins in the world of sports and leisure and Oura’s position as a premium, innovative health platform delivering on data accuracy and personalized health insights.’