AI systems animate meitu's digital showroom in xiamen powered by OUTPUT

meitu unveil digitized showroom in xiamen

Meitu has unveiled its one-stop digital future showroom in Xiamen, China, defined by a futuristic concept fusing striking aesthetics and cutting-edge technologies. The AI-driven and aesthetic-focused technology company has collaborated with digital platform OUTPUT to create an innovative spatial concept that integrates brand marketing and scenario-based social networking. The space embodies Meitu and OUTPUT’s shared core vision of blending art and technology to devise a distinct visual form.

This is expressed throughout the showroom from its conceptual planning and program configuration to its digital installations and interactive exhibits that enable businesses to utilize technology to evolve and expand their reach. Services including digital photography and retouching stations, artful CGI displays, AI-powered virtual makeup testing experiences, and more animate the showroom. These multimedia features are united by an array of streamlined design elements such as organically curving walls, guiding lines, and bold streams of light in the brand colors. As they lead visitors through the immersive spatial experience, they infuse a futuristic and energetic ambiance.

Meitu Digital Showroom | all images courtesy of Meitu and OUTPUT

A dynamic symbiosis of art and technology

Globally renowned for its rich image expression and technological strength, Meitu sets the stage for a journey into the fusion of technology and aesthetics. Recognizing the boundless potential of AI as a burgeoning digital technology, Meitu strives to leverage it for enhancing growth and development for internet and technology companies. Through its Xiamen showroom, the brand showcases its development strategy, combining technology and art to provide users with a rich visual and aesthetic experience. ‘The space becomes an effective spatial carrier that seamlessly integrates scenarios, interactions, and experiences, interwoven with Meitu’s philosophy and development pulse that enhances the brand’s presence through the fusion of digital technology,’ states the team at Meitu.

Keeping Meitu’s diverse audience range in mind, OUTPUT has divided the showroom is divided into two distinct exhibition blocks. The User Experience Area for customers, more engaging and interactive, enables visitors to immerse themselves into the brand’s range of services, meanwhile the Product Information Area features more vibrant and informative displays with content targeted for businesses.

the spatial concept embodies Meitu and OUTPUT’s shared core vision of blending art and technology

AI-Driven Systems animate a futuristic spatial experience

The experience begins in the first floor lobby which serves as a surreal gateway to the Meitu headquarters, connecting the brand’s core concept with the cultural heritage of the city. The lobby features a large digital screen displaying naked-eye 3D images engaged in a continuous dynamic flow. Throughout the space, OUTPUT has created CGI works with three distinct themes. The first, Infinite Dance, brings icons of Meitu’s apps and organic objects to life as they gently pulsate in space. Digital Wave, inspired by the dynamics of Xiamen’s sea, injects technological energy into water and forms eternal digital waves. Meanwhile Future Garden merges nature and technology, virtual and reality, to recall Xiamen’s title as the ‘Garden on the Sea’.

Moving beyond, an open gift box-shaped installation draws attention to Meitu’s product space station in the 2C User Experience Area. Alongside an array of interactive experiences, Meitu’s digital photography and retouching products are presented alongside AIGC, offering a relaxing zone for interaction. Here, visitors can explore AIGC’s vast image processing capabilities — from AI painting and virtual dress to image quality restoration — by interacting with the screens on both sides of a large display in a simple click.

Adjacent to this station is a large circular screen, complementing the arc-shaped User Experience Area, where audiences can immerse themselves in Meitu’s business culture through a series of short brand films. Further the interactive touch screen area displays data, real feedback, and market value from Meitu’s 243 million active, global monthly users.

AI-driven systems animate a futuristic spatial experience

Moving into the 2B Product Information Area, OUTPUT presents a comprehensive combination of the Meitu Industrial Alliance and core AIGC technologies. In the video industry area, a mixed narrative mode of ‘content and experience’ showcases the brand’s AI+ brand digital platform and layout of its full matrix. Users here can witness the power of Meitu’s AI Photo Editing service and Design Studio in action. The former offers one-click batch editing across six screens, benefitting photography studios in their post digital transformations. The latter provides AI-based solutions for design workflows, empowering users in product and graphic design. This exhibition area adopts multimedia touch technology, allowing audiences to deeply interact with AI and create lasting impressions with the brand.

Meanwhile, the beauty area, crafted from transparent and light materials, prominently features large screen displays for skin testing equipment and an immersive makeup experience. These exhibits convey Meitu’s innovative technological fusion, encompassing commercial photography, medical beauty, retail marketing, and content design.

Fusing art and technology, a digital tree-shaped digital installation absorbs technological nutrients and exudes an ambience of natural vitality in the Product Information Area. Square and rotating circular screens present images in various dimensions, creating a sensory experience enhanced by digital technology. Here, audiences can interact with Meitu’s DreamAvatar and explore the brand’s AIGC functions such as facial pinching and dressing.